Flyfish Club Launch
For the launch of Flyfish Club, a premier culinary-focused membership club in NYC and VCR Group’s latest venture, I led the development of a comprehensive marketing strategy, centralizing around an innovative social media campaign. This campaign featured a series of teasers and launch content aimed at generating excitement and buzz. In conjunction with a vigorous email marketing campaign targeting current and potential members, these initiatives led to a 60% increase in Instagram followers and an average email open rate of 98% within the first month. These efforts greatly enhanced our brand presence and solidified our standing in a competitive market.
Little Maven Restaurant Week
In August 2024, Little Maven participated in Restaurant Week, engaging diners with a promotional campaign divided into three phases: a pre-launch teaser phase, the official launch, and a sustain phase. We used a variety of content types, from food-focused videos to stories featuring our staff, alongside thoughtfully timed reminder and ‘last chance’ posts. This strategy not only heightened anticipation but also ensured sustained engagement, contributing to a successful week for everyone involved.
Sakara 30-Day Reset
This social campaign aimed to promote the 30-Day Reset at Sakara Life. The campaign strategy included multiple teasers, a launch post, several sustain posts, and a "last chance" post to drive urgency. To keep the content engaging and prevent it from feeling repetitive, we utilized a variety of different creative styles while maintaining a consistent aesthetic that aligned with the overall campaign theme for a cohesive look and feel.
Super Bowl Commercial
This social campaign was designed to follow The Farmer's Dog Super Bowl commercial in 2023. Our page was receiving a substancial increase in views, so we wanted to ensure we had a plan to share more about the spot and keep the momentum going. Immediately after the commercial aired, the campaign featured screenshots and video reactions from social media. To continue the momentum in the following weeks, posts included behind-the-scenes content and detailed insights into the making of the commercial. This approach ensured continued engagement and a deeper connection with the audience.
Effervescence Launch
This social campaign was centered around the launch of Sakara's new product, Energy Effervescence. Prior to the launch, we utilized a series of close-up, teaser-style content to build anticipation. The campaign officially kicked off with high-quality, professional imagery from the photoshoot. Additionally, we developed a strategic sustain plan to continuously educate our audience about the product and ensure it maintained a strong presence on our feed.
Dog Service Announcement
"Dog Service Announcement" was a series at The Farmer's Dog designed to share educational and insightful information about dogs and dog ownership in a fun and interesting way. The posts were often timely or responsive to cultural events, directing readers to further details through Digest articles (The Farmer's Dog digital magazine). The primary aim of these posts was to enhance engagement and increase clicks to the website.
Sakara Holiday
This social campaign supported Sakara's limited edition holiday collection. We kicked off with a teaser before the main announcement that showcased all the products. Over the following weeks, as the collection was available, we shared various types of content such as recipes and vlogs using the products. We wrapped up the campaign with a 'last chance' post to drive urgency.